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 Capital City Rabat

 Currency Moroccan Dirham


National Day  18 November

Her Excellency Princess Lalla Joumala Alaoui
Embassy of the Kingdom or Morocco
49 Queen’s Gate Gardens
London SW7 5NE
T: 0207 581 5001-4
F: 0207 225 38 62
E: ambalondres@maec.gov.ma


Her Highness Princess Lalla Joumala already knew the UK very well when she arrived here with her husband on 10 February 2009 – she had previously visited the UK on a regular basis as a youngster and, after completing her secondary education at a French-speaking school in Morocco, also studied Politics and History at the School of Oriental and African Studies in London.

Having grown up surrounded by family members in the diplomatic service, Princess Lalla Joumala openly acknowledges that her upbringing influenced her choice of career. Her father was Ambassador of the Kingdom of Morocco to France and 40 years ago her aunt, HRH Princess Lalla Aicha, was also Ambassador to the UK, occupying the same office used by the Princess today!

Princess Lalla Joumala, who considers her appointment by His Majesty King Mohammed VI to be ‘an honour and a mark of Royal trust’, explains that she is fully aware of the serious responsibilities ahead: ‘I admire the UK’s history, civilisation and traditions, as I myself come from a country with an ancient civilisation that is strongly attached to its history and, at the same time, encourages modernity and openness.’

The Princess gained valuable experience during her tenure as President of the Moroccan British Society, which was set up in 2003 with the aim of strengthening the already long-standing and friendly ties between the Kingdom of Morocco and the UK. In this role she supervised the establishment of the King Mohammed VI Chair in Moroccan and Mediterranean Studies at St Antony’s College, Oxford; in April 2007 she also helped organise – in conjunction with HRH the Duke of Edinburgh and the British Library – an exhibition of ancient Judaic, Christian and Islamic texts entitled Sacred. The Princess herself acknowledges the benefits of this experience: ‘I think my previous interaction with the UK and its people constitutes a great asset that will hopefully help me fulfil my new ambassadorial duties smoothly and efficiently.’

A softly-spoken lady, it comes as no surprise that the new Ambassador is also a sponsor of HRH Princess Lalla Hasnaa’s Maison d’Enfants, which houses and cares for abandoned disabled children in Casablanca. She explains that ‘putting a smile on the face of an orphan means a lot to me and is the most rewarding aspect of this experience.’

As Ambassador to the UK, Princess Lalla Joumala says that she will ‘endeavour to enhance bilateral cooperation in all possible fields and give a fresh and new impetus to the development of a strong partnership between the two countries, as instructed by His Majesty the King.’ When questioned on Morocco’s greatest diplomatic challenge, her response is succinct: ‘To continue to be an effective partner in promoting global issues, including peace and security, the fight against terrorism, cultural and inter-faith coexistence, the respect for human rights, the empowerment of women, as well as good governance.’ With such an extraordinary diplomatic background and experience, I have no doubt Princess Lalla Joumala will advance these commitments and goals in the best possible way.


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