SPONSORED CONTENT: Philip Morris International is delivering a smoke-free future.
We have invested more than $4.5 billion USD in research and development to provide adult smokers with better options. Behind this investment, and every advancement at PMI, is robust science. We are harnessing recent breakthroughs in technology to develop smoke-free alternatives to cigarettes that are much less harmful than continued smoking.
But innovative products and solutions do nothing if people don’t know about them. We are ready and willing to talk with people across all sectors and all points of view, including those who disagree with us.
We are asking the world’s leaders for collaborative action. For consideration and a willingness of governments, regulators, NGOs and individuals to study the scientific assessments and evidence for alternative products. To be open to new concepts, conversation and change.
We are dedicated to rigorous science and innovation that can lead to a better future.
We call for an open dialogue across all sectors and all points of view, including those who disagree with us, or who are skeptical about our intentions.
But those who let their skepticism block conversations, and therefore block progress, without taking time to understand the science and the size of the public health opportunity, do smokers a great disservice. As we drive toward a future that is smoke-free, these detractors have become disablers of public health solutions. They are blocking change, and many smokers are being denied these alternatives.
1.1 billion cigarette smokers deserve better options.
Support the vision for a smoke-free future.
Visit pmi.com/transformation to learn more.